MARKETING SERVICES
Whether you are doing print or digital or video marketing, B2B or B2C, your campaign is only going to be as effective as the strategy behind it. Our team of marketing experts can lead a free whiteboarding session for your company to develop creative approaches to drive revenue for your company.
B2B Marketing
Business-to-business (B2B) marketing campaigns are designed to generate qualified leads of businesses that need your business’s products and services. To locate these prospects, we first work with you to develop a clear marketing strategy that identifies the characteristics of your key prospects, and aligns these with your brand and products. Then we select the appropriate channels and databases for your desired results and budget. Our strategic team will help you develop appropriate messaging and offers to fill your lead pipeline.
B2C Marketing
Business-to-business (B2B) marketing campaigns are designed to generate qualified leads of businesses that need your business’s products and services. To locate these prospects, we first work with you to develop a clear marketing strategy that identifies the characteristics of your key prospects, and aligns these with your brand and products. Then we select the appropriate channels and databases for your desired results and budget. Our strategic team will help you develop appropriate messaging and offers to fill your lead pipeline.
Print Marketing
Place your print ad in any of our five newspapers, including our daily newspaper, LNP, our weekly agricultural newspaper, Lancaster Farming, and our three community newspapers: Lititz Record, Ephrata Review, and Elizabethtown Advocate. Our many specialty publications cover topics such as bridal, lifestyle, seniors, home and garden, real estate, automotive, agricultural topics, home improvements, and more.
Video Marketing
LNP Media Group has a talented in-house video design and production crew. We can make anything from a 15 second sizzle reel for a social media campaign, to a long-form video for your own website. Our team will assist you from planning through production, post-production, and placement, in our studio or at your site. Video is a highly engaging marketing channel and can really tell the story of your business.
Email Marketing
Email marketing is complex but generates excellent results. Our email marketing team complies with all CAN-SPAM regulations to keep your brand safe from blacklisting. Using us as your digital agency, you’ll have access to an email marketing database with millions of opt-in records that can be targeted by purchase intent, occupation, geography, and more.
Photography
Stock photography is obvious and inauthentic. Our team of photographers can capture stunning, original photographs that convey the essence of your brand, team, products and services.
Social Media Marketing
We are social media experts! Social media campaigns on Facebook, Instagram TikTok, Snapchat, and Twitter offer laser-targeting and get great results. Social media is a challenging and ever-evolving marketing channel, and our team keeps up with the latest changes so that you don’t have to.
OTT & CTV
If you want to reach audiences who are streaming content, OTT and CTV are for you. We can create a highly targeted audience for your video clips, using attributes such as geography, demographics, day part, and interests. The advantage of CTV ads is that they cannot be skipped, and the advantage of OTT ads is that they are clickable.
Display Advertising
Display is the workhorse of digital marketing, especially for brand awareness. We can place your digital display ad on many different sites across the US, targeting by demographics and interests. We can also re-market to people who have engaged with your ad, thus increasing the impact of your campaign.
Geo-Targeted Mobile Advertising
With geo-targeted mobile ads we can reach your desired audience on their phone, based on precisely identified locations. Want to reach people who have visited your competitors? We can do that. And then we can retarget those same people to continue to put your message in front of a highly qualified audience.
News Sites
LancasterOnline is the #1 news site in Lancaster County. Your ads will be shown alongside trusted news content to an engaged local audience of 15,000 paid subscribers and 1 million unique visitors each month. LancasterOnline offers premier placements such as the reveal ad, as well as sponsorships, collaborative content, sticky anchor ads, pre-roll video and more. LancasterFarming.com is the #1 agricultural news site in Lancaster and across the mid-Atlantic region. LancasterFarming offers the same premier positions as LancasterOnline, but has a niche audience that is keenly interested in agriculture, auctions, equipment, and classifieds.
Search Engine Optimization (SEO)
Many digital agencies in Lancaster County claim to be able to do SEO, but are they Google Partners? We are! This means we are technical SEO experts who get priority access to Google support. From coding (meta tags, xml site map, robots.txt) to links (inbound and internal) to content (long-form and authoritative), we know exactly what to do to improve your search engine ranking, which is critical to driving traffic to your site.
Paid Search (PPC)
Paid search is the fastest way to drive qualified traffic to your site. We are a Google Partner, so we are highly skilled in keyword\ research and in optimizing your paid search campaigns for highest click-through rates. We can also set up retargeting ads to increase your campaign ROI.
Recruitment Marketing
LNP Media Group has a team of dedicated recruitment experts to help you fill your hiring pipeline. We are Monster partners and members of the Lancaster Society of Human Resource Management. We are unique in Lancaster County in our use of data from the Bureau of Labor Statistics to find exactly where the best job candidates are.
Automotive Marketing
LNP Media Group has expertise in automotive marketing, with special products in both print and online. In print our popular Motor Monday section is devoted to low-cost auto listings. And, our LancasterOnline auto search marketplace helps consumers find the car they want. Our automotive experts can tailor any of our other print, digital or video marketing products to your needs.
Real Estate Marketing
LNP Media Group has products and services exclusively for the real estate industry. Your ads can appear in LNP’s Real Estate section and can include a realtor profile. We have special home and garden content for sponsorships and seasonal special publications on home sales and home improvements. We can tailor any of our digital campaigns to find the home buyers you need.
Auction Marketing
Lancaster Farming newspaper is an auctions powerhouse, with 40-80 auctions and estate sales listed each week. The Auctions section of the LancasterFarming.com website is one of the most popular sections. Whether in print or online, Lancaster Farming attracts a dedicated auction-going audience each week.
Tractors & Equipment Marketing
Lancaster Farming’s equipment listing site, LancasterFarmingLocator.com, is the place to advertise agricultural and construction equipment, including trucks, trailers, busses, tractors, skids, balers, combines, spreaders, and much more. A listing on LancasterFarmingLocator.com complements a print ad in the Lancaster Farming newspaper and boosts the impact of both.