Pre-press Guidelines

Which applications are acceptable?

  • Adobe Acrobat PDF, with embedded fonts
  • Adobe Illustrator, with fonts converted to outline
  • Adobe InDesign CS2
  • Adobe PageMaker 7.0
  • Adobe Photoshop
  • QuarkXPress 4.0, 5 & 6.5

How do I handle fonts?

  • Mac: All fonts must be PostScript Type 1 fonts
  • PC: All fonts must be TrueType
  • Include all licensed screen and printer fonts in a folder labeled FONTS.

How do I format color and graphics?

  • Be sure to include all graphic files.
  • Save all graphics as EPS, PDF or TIFF files.
  • Colors must be CMYK, not RGB.
  • Convert all black & white images to grayscale.
  • Resolution should be 300dpi minimum.
  • Graphics should not be scaled more than 25%.
  • All graphics, artwork and scans should be properly linked to files and places on disk in the event of revisions.

What are your printing specifications?

  1. Tonal Range: 15 to 85%
  2. Line Screen: 120. Minimum dot 3 mil round
  3. Dot Grain:
    • Highlight: 20-25%
    • Midtone: 20-25%
    • Shadow: 10-15%
  4. Minimum Black Density: 1.70
  5. Shadow Density: Max. full color printing density 240
  6. Negative Specifications: Right Reading Emulsion Down (RRED) with a density of 5.0
  7. Negatives must be separated at 100-120 line screen
  8. Negatives must have at least 2 inches of film around live ad size

How may I submit my files?

We also offer design services.